Privacy Policy
Vitalé Derm & Aesthetics
Effective Date: 3/6/2026
Vitalé Derm & Aesthetics (“we,” “our,” or “us”) is committed to protecting the privacy, security, and confidentiality of our patients’ personal and medical information. As a comprehensive medical, surgical, and aesthetic dermatology center, we follow strict privacy practices in accordance with applicable federal and state regulations, including the Health Insurance Portability and Accountability Act (HIPAA).
This Privacy Policy explains how we collect, use, protect, and disclose information when you visit our website, communicate with our office, or receive medical services from our practice.
1. Information We Collect
We may collect several types of information from patients and visitors, including personal, medical, and technical information.
Personal Information
Personal information may include, but is not limited to:
-
Full name
-
Phone number
-
Email address
-
Mailing address
-
Date of birth
-
Insurance information
-
Emergency contact information
This information may be collected when you:
-
Schedule an appointment
-
Complete patient forms
-
Contact us through our website
-
Communicate with our staff by phone or email
Protected Health Information (PHI)
As a healthcare provider, Vitalé Derm & Aesthetics collects Protected Health Information (PHI) as defined by HIPAA. PHI includes information related to:
-
Medical history
-
Dermatological conditions
-
Treatment plans
-
Prescriptions
-
Diagnostic images or test results
-
Treatment records and clinical notes
This information is collected to provide safe, accurate, and effective medical care.
Website Usage Information
When you visit our website, we may automatically collect certain technical data such as:
-
IP address
-
Browser type
-
Device type
-
Pages visited
-
Time spent on the website
-
Referral sources
This information helps us improve website performance and user experience.
2. How We Use Your Information
Vitalé Derm & Aesthetics uses collected information for several purposes, including:
Providing Medical Care
We use personal and medical information to:
-
Diagnose and treat medical conditions
-
Provide dermatology services
-
Maintain accurate medical records
-
Coordinate care between providers
Appointment and Communication Purposes
Information may be used to:
-
Schedule appointments
-
Send appointment reminders
-
Respond to inquiries
-
Provide follow-up care instructions
Administrative and Operational Purposes
We may use information for:
-
Billing and insurance processing
-
Payment collection
-
Practice operations and quality improvement
-
Legal and regulatory compliance
Website Improvement
Technical data collected from website visitors helps us:
-
Improve website functionality
-
Analyze site traffic and performance
-
Enhance online user experience
3. HIPAA Compliance
Vitalé Derm & Aesthetics complies with the Health Insurance Portability and Accountability Act (HIPAA) and all applicable healthcare privacy regulations.
HIPAA protects your Protected Health Information (PHI) and establishes strict requirements for how healthcare providers handle patient information.
We implement administrative, physical, and technical safeguards designed to protect your PHI from:
-
Unauthorized access
-
Improper disclosure
-
Data breaches
-
Loss or misuse of medical records
Patient information is only accessed by authorized staff members who require it to perform their job duties.
4. When We May Share Your Information
We do not sell, rent, or trade your personal information.
However, we may disclose certain information when necessary in the following situations:
Healthcare Operations
Information may be shared with healthcare professionals involved in your treatment.
Insurance and Billing
We may share relevant information with insurance providers for claims processing and reimbursement.
Business Associates
Certain third-party service providers (such as electronic medical record systems, billing services, or secure appointment platforms) may have limited access to patient information. These partners are required to comply with HIPAA through Business Associate Agreements (BAAs).
Legal Requirements
We may disclose information if required by law, such as:
-
Court orders or subpoenas
-
Public health reporting requirements
-
Law enforcement requests when legally required
5. Website Forms and Communication
If you submit information through contact forms on our website, the information provided may include personal contact details.
Please note:
-
Website forms are not intended for urgent medical concerns
-
Sensitive medical information should not be submitted unless directed by our office
Once received, communications are handled securely according to our privacy practices.
6. Data Security
Protecting patient information is a priority at Vitalé Derm & Aesthetics.
We implement security measures including:
-
Secure electronic medical record systems
-
Encryption and secure communication protocols
-
Access controls for staff
-
Secure data storage systems
-
Regular monitoring for security vulnerabilities
While we take significant precautions, no digital system can guarantee absolute security.
7. Your Privacy Rights
Patients have rights regarding their health information under HIPAA.
These rights include the ability to:
-
Request access to your medical records
-
Request corrections to inaccurate information
-
Request limitations on certain disclosures
-
Request confidential communications
-
Receive an accounting of disclosures of your health information
Requests regarding medical records or privacy concerns may be directed to our office using the contact information below.
8. Cookies and Website Analytics
Our website may use cookies or analytics tools to better understand visitor behavior and improve website functionality.
Cookies help us:
-
Analyze website traffic
-
Improve user experience
-
Optimize website performance
You may disable cookies in your browser settings if you prefer not to allow them.
9. Third-Party Links
Our website may contain links to third-party websites. These external websites operate independently and have their own privacy policies.
Vitalé Derm & Aesthetics is not responsible for the privacy practices or content of external sites.
10. Updates to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in:
-
Legal requirements
-
Healthcare regulations
-
Practice policies
-
Website functionality
Any updates will be posted on this page with a revised effective date.
11. Contact Information
If you have questions regarding this Privacy Policy or your privacy rights, please contact our office:
Vitalé Derm & Aesthetics
505 Shoppers Dr. Unit 1
Winchester, KY 40391